On Your Way Up ( Day 2 ) Personal Branding

Halt, hai. I want to believe you guys can hear me. I want to believe everybody can hear me now. If you can hear me, let me see an emoji on your screen. Please. I've been having network issues. I don't know. Two of our links got disconnected on its own. This piece ended on its own. I don't know what happened. So this is like this fresh start. OK, I can see some emojis. That means you can hear me. OK, please. Y'all need somebody to be on the mic with me like a moderator that would. Go host something like that. Just in case, my mic stops talking. I need somebody to. I saw Ns before. I don't know where it is. OK, if you're not in a noisy place like you are in a very calm environment and you think you can stay till end of the meeting, I want you to join me. Just drop an emoji so I can see you. OK. KELVIN, Subai KELVIN, I want you to call up please quickly. So we are starting already because this is past it. I don't know why Subai KELVIN is still showing connection. Hope this network is okay, do okay. I think Emmanuel is here. KELVIN, can you hear me? Yes, I can hear you. Okay, just stay on the mic there. In case you stop hearing me, just call to my attention. Yes, sir. Okay, there is no much time. I want one person to just remind us of anything you learned yesterday in our session yesterday. Anything at all that you learned from what I discussed with you guys yesterday before we start today's session. Anybody? So if you want to speak just hands up. Kevin mindset. You want to say something? Okay, Ahmad please let me get quick. I just want to be sure that you guys are flowing with what you are doing. Today we are discussing something totally different. And I would suggest you have your job as close by because I'm going to be giving some points in today's meeting. So Ahmad please if you join the meeting yesterday, Kevin mindset. Tell us one thing you learned yesterday. I can't hear you. Good evening sir. You are good evening. So you can hear me right now? Yes, very well. So what's one thing you learned from yesterday's class? I can't hear you again. Yes sir, yes today. I can't hear anything you're saying. Favour Basi what did you learn yesterday? Favour Basi can you hear me? I want to be sure that I'm communicating to people though. This one you guys some people are not hearing me. Okay, just type it in the comments since you guys can't speak. But I just need that to be sure that we are on the same page. Okay, good evening question. Good evening. I don't know if we can hear me clearly. I just came out of my office of bad internation. I can't hear you. Okay sir. Actually we were talking about mindset towards our marketing business. Okay. What did you pick? And how we can improve on ourselves whenever we make things like here we are, let's say at the beginning we made 100,000 error. That's all the money that was not attached to the long story. I think you have money that went to the base back into the business. Okay, that's good. You pay that attention. Okay. Alright. If Favour Basi say anything. Okay, I don't think I can hear Favour Basi. So let's go on with tonight's class. So Kelvin, hope I'm audible. Yes, I can hear you very well. Okay. So today we are going to be talking about personal branding and how it affects what you do. Now I'm not going to be talking to internet marketers alone. I'm talking to anybody who does any kind of business online. Whether I like it or not, it is your brand that means how far you go. The brand you build around yourself. Hope you get it. Okay. I just removed Favour because I'm like, what's this talking? She's still on the meeting, but I just removed that because everybody should just pay attention. So personal branding is not difficult to define. It's just what people perceive. Whenever they hear your name, what people feel, whenever they mention you, how do they feel? What do they think about when they mention your name to them? Just like me, anybody that mentions coach Natal, something strokes your mind. That thing that comes to your mind is my brand of built already. They understand. So branding is what represents you when you are not physically in that space. But there is something you've built around yourself that people would always recall. And when they say, it's just like everybody knows the kind of brand that Gage has built for himself. People have known the kind of brand that Pella has built for himself. There are some things I would mention now. You already know who I'm talking about. That is how they've branded themselves. They do some kind of things in their own way that makes their audience relate so much with them. That anybody else that does this, you already know who the person is trying to mimic or who the person is trying to become like. That is it. So that thing they are trying to mimic, that thing they are trying to illustrate or portray before you, that belongs to somebody else is the brand that person has built already. Hope you guys understand what I'm saying now. So personal branding is not about costuming. No, it's beyond the swooner Ronaldo does on the pitch. That's not the brand. That's just part of it. So your brand carries a kind of identity. And as much as it carries an identity, people can recall like a physical identity in terms of dressing like Sabino's. Everybody knows that. He wears blue and black trousers. That's part of the branding. But there is a way he speaks. There is a way his content always appears. There is a way he always does it. Does it tie, does it sting, does his uniqueness, does what separates him from the rest people. That is what he has built around his speech. So anybody who behaves like that without you even dressing like him, you already understand that this person is trying to mimic this person. So your brand in marketing goes along with indeterminate how much people can trust you, how much we are willing to give you their money. It's based on how they see you online. Anything apart from this, you are doing nonsense, absoluteness, sense online. And you will keep struggling like every other person because you've built nothing around your name. And this is what causes hindrance the most in marketing. Hope you guys are catching it. So I will just define personal branding as happy people perceive you based on what you constantly communicate and the kind of value you provide to them. That's what personal branding really entails. So now the simple way to put it is me telling you that people do not buy your product just because of the product. I've said this before, they buy the product because they trust you, the person selling the product. Why do you think people would come to the video today and say, want you to advertise this particular product for us? Maybe it's a toothpaste company. It's a drink company. Why do you think they end those artists? These artists that those brands end those means why do you think they end those artists? It's because of the brands. These artists have viewed around their names that people trust so much. You put trust with kids FC brand with kids brand rather. The FC is trusting so much that if we see it says buy this thing is good. People no longer care about making extra findings on that particular thing. But because of the person that told them to buy it, they would push and buy it irrespective of the fact that this thing might be good, might not be good, but who is kid has told us to buy. So let us just buy. That is what he has built. And I'm going to tell you that until you've built something in this space, there is a kind of realm you won't enter. There's a kind of money you cannot touch yet. That's the truth because people only buy from people they trust and know. And here's the twist. You might make sales. It makes some lucky sales. Hard work might give you sales. But the moment you built that kind of solid brand, you no longer need to work extra hard. I'm going to tell you that 70% of people here work harder than me right now. I work smartly not harder. Do you know the meaning of hard work putting in extra effort in putting so much. But rather I use, I live with other people and tools to do the work itself. And what pays me the most is the brand. The brand that have built already. So I can sleep and still make money because people now trust the question of the brand. People have known me. People have known the name. People have seen what I have done. And because of that trust is easy and all I have to talk to is participate. Why used to talk to that time? So brand has lessened my work by over 65, 70%. And I no longer have to do much work. I used to do as a beginner. And I'm telling you that you can build the brand in as much as you advertise in for prompt and you advertise in for digit stem, you advertise in for sale, you advertise in people's causes. You can build a brand that people trust. Haven't you seen some real estate guys, the kind of brand of built around themselves? Let me take an example. This dream's in serious. I've messaged them and told them how my love I see their works. Like they are so good. And why I love them so much is the way they present, whatever they do. The way they showcase their work. It's so unique. It's not just about you doing a good finishing in people's apartment. But the way you show it, they have their style of communicating what they've done to people and the audience have a wealth of donating with these things. And that's why I love them. How they communicate these things to us. How they show it, how they present their work. And I told them that when I buy house, nothing will come for me. I send them a message and they were happy. That is it because I love what they've built. I'm not saying they are the best when it comes to insurers. Both I just love their content. That is what if their branding has been able to pay sweetly. It's not easy to make me enough to understand that I need to work with these guys. These guys are just good at what they do. So when you build that thing, you won't struggle to get people to like you. The way they made me like them without ever communicating directly with me. Just me seeing what they do, what they put out there. I'm already in love with what they do. That's the simple truth. There are so many other instances that can start giving you. Many of you know the subdued your best class. That guy said in one of his interviews, he said every day. Most times he sells five to seven cars in a week. So he sells like over 350 cars in a year randomly. Occasionally he sells around 350 cars. He sells like every day sometimes twice in a day. If he doesn't sell in order these days, he will sell three cars in a day. And that's how he calculated. And in a year, roughly he sells over 350 cars. This is one man. Why do you think people love that guy? They say where he does his own thing? That's no cadela does it like him. Jeff Wardweiss built his own thing. I have to mention names too because I want this class to be very realistic. I want you to relate with everything I'm saying. Some of you that are using Instagram, you know the people I'm talking about. So this is why I built something that their consumers don't need to overthink things. They say where you keep watching somebody, you keep seeing this person up here on your screen. You just start liking what this person is doing. And before you know it, you're already giving them your money without them stressing themselves too much to convince you or persuade you. They brand in those every other thing. Does it should? So until you've made up your mind that it is time for you to build something with your name, you can't make some kind of figures yet. Now let me tell you something. I've noticed what young actually to do. Somebody messaged me and said she was advertising a 15,000-dollar product and she made so much money. In fact, she attempted to win a car one time. She was very close and she won something else. And then she decided that she wanted to stop advertising the product. She felt she was good enough to create a one. So she switched from advertising that built her own thing. And then that was where her struggles started. And she even made the price 25k close to the 15k, the initial 15k. She was thinking that same energy people were using to rush based on what she was selling. That's the same energy people used to rush the new thing. And the truth of the matter is the way she did it when she was advertising the 15k program was quite different from how she started doing the new thing. People were used to one part of her life and she was struggling with the new phase of her life. I'm not saying it's wrong. What the machine made was wrong. But I'm just saying your branding influences your business a lot. So much that you can stop selling something of 100k and start selling something of 10,000. You will stop making sales. Does it? People are saying you might be selling something of 30,000 and they start selling something of 2000. People will refuse to buy that 2000 era. They prefer to sell it at 70,000 or 50,000 or 30,000 to them. Does it? And people confuse this whole brand. And as somebody who wants to build a brand, you must start creating products. You must switch from affiliate to digital marketing. You must do this. You must do that. And that is what many people are doing. That's why you have a medium causes with very little achievements on them. Because they don't understand the things that building a brand, you can build a brand and sell whatever you sell currently. You don't need to stop selling that your products. If you want to build a brand, you don't need to, you don't need to leave your product to advertise my products because you want to build a brand. You don't have to join us. People message me and say, is it okay if they stop advertising the product, the advertise to advertise my training? I tell them, I will advise you. Build something around that thing you advertise. This is already working for you. They say, well, you can build your brand around that. You don't have to advertise my product for me, for you to build a brand. That's the simple truth. I have to be wrong with this one because many of you, it's not about jumping up and down, looking for what's not looking for you. And thinking that is your branding. That is not your branding, my brother. Branding is just how people see you in particular. Forget about products. People don't need to know anything about what you sell to them. It's you. They are looking at it's you. Yes, you be a mental representation of yourself in their minds. Whenever you're not visible online, whenever your name is mentioned in your absence, something should stroke them. They would remember you for something. That's in their remembering you for is what we call the brand you know. That's what I'm going to help you build. And if I start giving you advantages of this branding, I won't leave here because the advantages are so much. So please, before we continue, I want you to repost this quickly. Take, if you're enjoying the meeting already, I want you to just share, share, share so that other persons on your timeline can see this meeting. This meeting is going to change a lot of lives. I am very, very confident, 100%. I know what I'm saying. Everything I'm teaching you, I'm talking from experience. I'm not reading any book. I don't document teachings before I do them. That's how I teach. I love flowing from my spirit. So I'm going to review exactly what and what you need. And the mistakes of you make why building your brands? Because if you build it wrongly, no matter how much you've gone, how far you've gone, you have to start all over. If you do it wrongly, that's the truth. So branding is not your foundation when you speak. Branding is not your costume when you make videos. Those things are just some elements that spices up your brand that has been built. But that is not the brand. John the sand. The brand is okay. What's gage? If you mention gage, the first thing that comes to your mind is not somebody that removes his sheds to gearbox and make video. It's not somebody that dances and does mumu mumu muttiens on video. It's somebody that gives relationship. But vice, that is the brand. It's removing sheds is just an element that was attached to the brand. So the removing of sheds is not the brand he builds. That's where many people make mistakes. So people will say they want to start wearing a red to make video in the name of building a brand. So people used Guastalena phonetics in the name of building a, those things are just things that were spice up a brand that has been built already. Look at me, for example, the brand I built for myself is not carrying microphone to be making video near my cow. It's not going from location to location to make video. I'm somebody who gives life and financial advice to young people. That is the brand I have built. Then those things you see me do, those casual things you now see me do every day. Sometimes I'll be in my backseat making videos. Sometimes I'll be in a locks replaced making videos. Sometimes I'll be in a restaurant making video. Those things are just things that spice up the real brand that I have built for myself. So I am that guy that gives people advice. That is the first thing that I was talking about when you mentioned coach Natel to anybody. Do you now see the difference? But many people will start mimicking or trying to copy what I do and they do it wrongly. Instead of them to identify the real things that made up the brand what they want to do to buy their own microphone. Is that the brand I built? No. I can make the nest hundred videos. You won't see me with the mic again. But my brand will still be maintained. I can make 600 videos and I'll be in just one location. I won't go anywhere. For those ones you see me to them shooting here tomorrow shooting another place next to more and shooting somewhere else and changing locations and variables and concepts. That is not the brand. No. Those are just elements that spice up the brand. So without messing up brand in first of all you are not going to stop making sales. Both you are not going to make that kind of money that would come so easily. Now what I'm teaching you how to do is to reduce the struggle of convincing and persuading. That's what brand endorse for you. Branding generally takes out the struggle parts of the business and makes it flow. There are people that will come now and say this thing is good. I like it. I used it and I love it. I think you should try it out. That's all they need to sell that. Many of you saw the G's when we launched a perfume company then you saw how many million of it sold within 24 hours. Many of you saw it the news then when she launched it. Many of you saw I've seen celebrities launch brands and you see them making massive sales. Their fans are crazy. When purchasing this thing they don't struggle to sell it. Imagine Cristiano Ronaldo comes now say wants to start selling his own snakehead brand or shoe brand to footballers or anybody at all. Imagine the kind of people that would rush it because it is Ronaldo that is building that kind of a thing. So he doesn't need to struggle to follow the same process as normal market anymore because of a brand he has built for himself. He's just the thing. Hope you understand. So you can build a brand to sell your thing. You can build your brand to sell somebody else's thing. I watched top affiliate when I was a beginner. I watched them build brands. I saw a particular lady. They say when she makes a video so attractive that time. They say when she speaks, they where she behaves, they where she passes messages. They say when she just makes our videos, that was so exciting. And I'll keep watching and watching and watching our videos. I've seen a lot of them. When I was a starter, I've seen people who build these brands around their names. They were all advertising the same products. But because of what they've built, how people have started seeing them already. People were easily buying from them compared to us who haven't built anything that time. So it is not even about, and many of them even when they stopped advertising that same thing and decided to do their own thing, they stopped making that much sales. So it is not the product itself that makes people buy. That's exactly what I'm saying. It is the person that makes people buy. Excuse me. My truth got very dry. I have to take, meanwhile, sadly, I didn't make up to my daily target of 1 million a month today, sadly. I don't know how the whole thing occurred. That's business for you, my confidence and everything. So I was just playing around. I checked my dashboard because I count every sale, every day. You know that most of my sales will come on Monday soon. I did around. It was, I wouldn't call it a poor result, but I did around 800 and something. I think 800 and 80,000. That's what I calculated from everything I made today alone, 800 and something thousand. But when it's coming on Monday, you might see 2.7 million. But know that that money is not one day money. It's from Friday Saturday, Sunday. It might come like 3 million, 4 million thereabouts. But today, I'm telling you this thing to understand that the way I built this thing, this affiliate, I'm doing. I'm very confident in myself that every day I make more than 1 million. But this is business teaching me that this is how life is supposed to function. Confidence. …and everything. It does not guarantee that your results must be specific every day. So there are times when I outdo my goal for the day. I do over 2 million. There are times when I do below 1 million. But at the end of the day, if I meet my weekly target, I'm good. So you on your own, when you are building something, and you become so consistent, just have it at the back of your mind that when you're calculating the money you are here to spend, because of confidence of what you're about to end, it must not come like that every single time. So I had to just tell you this before I forget. And we'll go back to our conversation. Meanwhile, it's 100,000 is not the poor results. That's the truth. But I felt sad that it's been a long time. I made less than 1 million in one day. But since I'm a human being, anything can occur. And everything that I made is pure profits. 100% profits, no ads, nothing organic. So all the money there is my own. I'm not spending one year off from it for anything else. John that's the way that you said. So at least I'm better than somebody who made 2 million. But spent 1.3 million on ads. That's the thing. I made more money than the person. Anyway, let's go back to our personal branding conversation. At the end of this class, all of you are going to be doing something for me. Anyway, let me know. It's towards the end of the class. When it's time for questions, someone should remind me about what I just said. That's all of you are going to be doing something for me. By the end of the class. You're going to do it. I might not be there to check everything. But you do want to mark yourself if you do it or not. It's going to be an assignment for everybody. Because we're doing today is more of a practical session. Not just talk, talk, talk. I'll need you guys to do something and see it working for yourself. So why do you think personal branding is important if I'm to ask anybody who's been telling me about it? We've been talking about building a brand, building a brand. And I even have to tell you why it's important. Every adult should know by now. And I've mentioned a lot of reasons why it's important. I said something about your competition reducing rights. If you build a brand, naturally you stop competing or necessarily with everybody. Your competition changes. Now, when you've not built a brand, you are literally doing business like everybody in that field. Meaning there is high competition for you. Because there is nothing special about you anymore. It is nothing special about you that would reduce your competition. Somebody like me now, you've not built a brand. I have built this brand. I have built. And you're telling somebody, Lena fillet marketing is going to change your life. And I tell the same person, Lena fillet marketing is going to change your life. The person has seen a couple of videos and I've seen a couple of my videos. The person might get moved more from my kind of videos, my contents. Because of what I have built already over time. Compared to a stranger who they are just getting to know. That is simple truth. That is where my branding gives me an edge over my competitors. People that are supposed to be my competitors. Because I have built this, the competition on its own dies down. That's what branding does for you. It takes you outside that competition box. And you just stand there doing your own thing yourself. People don't even think twice to buy from you anymore. Because they've already gotten to know you enough and like you enough. That's it. So with that person, branding, you're just another affiliate. That's the truth. You're just another random person they see online every day. There is nothing that would make them post and look at you again. Or want to listen to you. There is no reason to listen to you. You are not special. So they watch. In a day, people scroll on TikTok every day. Now they see the face video. How to make 500k mode. The second video. How to do this. Third video. What makes you special? Not in exactly. When you've not built up brand, a naughty makes you special. I'm a guy. You just make video like everybody else. And they will pass your video like everybody else. These are some of the reasons why you are not yet making that kind of money. So you depend so much on your ads and everything. And where you depend totally on one means of getting traffic. It's going to affect you. It's going to affect you. It might slow you down in becoming that giant affiliate you want to be. So these are some of the reasons why people are branding. If something you cannot say no to, you must build it. So without personal branding, of course, nobody would remember you safe. That's not a thing. If you don't build a personal brand, nobody would remember they even saw you. They saw your video before. Imagine somebody coming to... Almost every of my life I go to public places now. People come to me saying, are you coach Natel? So your first looks familiar? Please are you coach? There is one that makes me in the bank one time. I went to the draw. I needed a million airline cash. So I went to bank to do it. And as I was stepping out, the guy just blocked me. A man actually, like in his 50s, and he said he has been watching my videos online. He wants his son to get close to me. And that, that, that. We actually stood there and we were speaking and laughing and talking and everything. He said his son is not yet in the university. But who soon enter is a jump by it. And he wants him to just start getting exposed on time. Like keep watching my content. And my content are kind of addicted. Like doesn't miss any of my videos. He showed me my handle on his phone. After the conversation, we have changed content. And that's it. I don't have to even tell him the importance of learning affiliate marketing anymore. I don't have to persuade him to start anything. I don't have to. I make videos that gains views. A lot of views online. And when people watch me, they be like, who is this guy? The kind of things I share to people, the kind of values I share with people. I don't need to do too much work or extra work in letting them know that I can help them. Because of how they've already seen me. They see me as somebody who is there to help young people. So I don't need to convince them anymore that I'm here to help them. So that is the branding I'm talking about here. So once you see me, you know that it's that guy that teaches people how to make money. It's that guy that is helping young people have better lives. So I don't need to come and when you've already started seeing me as that guy. And now have to still come and convince you, no now. You see how I've done most of the work with just brandy. They learn brandy. I've done most of the work for me. And I just do less. And I'm making more money than somebody else who is struggling more than I do. That's the thing. So without brand demand. A guy, sales naturally becomes harder to make sales will definitely become harder for you. So you need to pay attention to this thing. Now with a personal brand, people get to trust you. And another important thing, let me not forget this. One thing brandy will do for you is recommendation. See, if you've built that thing, not only with the media recommend you to other users. Like TikTok recommended your videos for more people. People would recommend you to people. That's what will happen. People will share your videos like you see engagement flying on your booth anyhow. People on their own will be reporting you. People on their own. And that is the recommendation we are talking about here. Do you know that Stan? Imagine you make a video and you are getting 300 shares. Do you know what that means? Each share means somebody is sharing that video to their own users. So not just that. The person watched the video and liked it. The persons followers are going to possibly see your videos too. That's what it does. So you find it easy for people to share your content when you've built that brand that they love. Very, very important. So if anybody tells you that just depend on ad, you don't need personal branding. That is a big fat line. I know what I'm telling you. You must build a brand around your name. This is the only way you can get that far. One more time. Please share if you've not shared this meeting. So that somebody else. I don't know the next time I'm going to do something like this. You guys know how I've been skaced on Twitter on extra. You know how I've been skaced. And before I've been messaging me begging for a meeting, I didn't have the time. It's just because of my payday communal party. I decided to do this once. Please do well to share so that another person out there who is struggling with all these things will see it and learn from it too. Don't be the only person that will learn. So another thing that brand endorse for you is people literally come back to your videos. People anticipate your content when you build a brand that they like. That's one thing that will happen. Definitely people will just be there waiting. I remember one time that I didn't post videos for like almost a week. If you see my DM then people kept messaging me. I hope you're okay with not seeing your content with not seeing your. Somebody literally said he goes on his TikTok every day to be checking if I've posted. That's it. That's how strong the fan base has become because I have built that thing. Now, it's possible I would have built a brand that would teach people how to avoid scams online and build something around it and still make good money from it. I won't even come to teach you how to make money online. I would tell you things that identify the scams online, things to avoid doing online. I can build a brand around that and I still get big in that field. I can build a brand around football. Many of you know Don't Other. The guy that drops updates with a board. He will just be teaching with a board and he will be analyzing things, training topics and everything. That's his brand he has built and he's getting gigs already. He's getting like influencing deals from brands and that's a good one. So you can build a brand that would make people always want to come back to your videos. Don't they not as beauties brand on Instagram? Does it he has built a brand that people literally go to check what he has posted next? Because of the kind of things he always post is giving us updates every day. So he has built that in a round his name. Once he had to did notes, people would measure Starmaker. That's the brand. So the branding is not high addresses. The branding, hope you guys are now getting it. So branding is totally different from what many people have been thinking. It is because people have a message telling me how they want their videos to always be thinking that is the brand new. The brand is what comes to their mind when they mention you. What do you represent on the internet? It is not how you dress. That's not your brand. That's just an element that spices up your brand. If you don't learn anything today, just learn this one so that you change your orientation and how you see this branding of it. So you stop doing it wrongly. And another thing that branding has helped me achieve is I can now sell anything to any kind of audience. If I pick a forest cause today, I will sell it like crazy. If I pick an Amazon KDP cause today, I will sell it like crazy. Why? Because the brand I built around myself, I built a brand that needs me become a guide and an update giver to young people. A helper to people. That's the brand I've built. And it's most not depend totally on me advertising one particular thing. And somebody people can easily come seek counsel from somebody can come and meet me and say, I'll coach you that. Please do there is this YouTube automation program I want to get. I don't know if it's okay. Do you have anyone you would want to recommend? Because of that brand I have built already. The person is coming to ask me something completely different from what I advertise or what I sell. And I will still recommend to the person using my affiliate link and they will still buy and I make my money. Without me advertising that particular thing. Do you understand people can even spend their time and money advertising something and my lawyer funds will come to me to verify those things. And if I tell them don't buy, buy from me, they will not buy from those if we again because of me. Because they trust me more than they trust those if we are just in those if for the first time. But they keep seeing me every day. So they believe everything I say that is branding. So you can't remove that spot from your business. Hope you get it. So I can't start listing all the things that branding would do for you. I can't start listing it after you guys are your audience will keep coming back. They will keep waiting. Referrals will increase on its own. People will recommend you randomly without you begging for it. These are some of the things that branding will do. Now I need you to understand something as an affiliate wants to grow or who wants to climb the ladder to become even a top athlete. Traffic is what gets the attention. It is your traffic that gets. Excuse me traffic gets the attention. But branding ends the trust and it's trust that creates the sales. You hear what I just said. Now if you are focusing on just getting traffic traffic traffic what traffic is doing is creating that attention. People give attention to your content. That's what traffic does. It buys attention but it is branding that makes them trust you. Not just traffic. Traffic would just make people. You know what attention means now when you've bought the puts attention you can make viral posts. Your video keeps going viral but you are not making money. Why? Because what you are doing is just getting attention. You are getting attention online. That's what traffic simply does for you. Attention. But branding ends the trust and it is trust that creates the sales. That's how the formula works. So when you understood how traffic works now you'll brand yourself around your traffic sauce. If you are focusing on Facebook, you're focusing on IG, you're focusing on TikTok. Brand yourself. How do you want to put to start seeing you whenever your name is mentioned. Whenever they see your content, what are they anticipating? What do they want to come to their mind? What are they expecting you to tell them? What is that thing? They are expecting from you whenever you show up. That is the branding. And this is what will end the trust and then it is the trust that will convert into sales. Because once people have trusted you making sales will be easy. Far easier than ever. Once the trust is there, you no longer have to struggle to make somebody come and pay money to buy anything from you. So remember what I said. Whether you are selling your own thing, you're selling anybody's thing, you're selling for your company, you're advertising for your brand. You are influencing anything you do. You also understand that branding will separate you from every other person in that particular niche or industry. That's the truth. And the biggest mistake that most affiliate marketers make is just making it so plain and casual. Whenever you put out content, you hear people saying, if you are interested send me a message. And people posting cash out, cash out, cash out, that's all. Some people even go as fast thinking that posting logs real life is the branding we are talking about. No, that's not it. Telling people to come and join you, join your community is not the branding. No, the fact that you keep repeating one word in all your videos, that is not your brand. I don't know how to say this enough. But the fact that you keep repeating one thing like your videos starts like always starts like this. Or they say, where you write your caption, that is not your brand. Do you guys get it? Those are just spices. The real soup is a goosey. But the fact that there is Maggie, a Royco Maggie or no Maggie does not mean that that is the soup. That's just an element inside the soup. So those activities that surround the brand are just activities. That is not the brand. But many of you put too much focus on the activities and forget the brand. And that is where you flop big time. So instead of you to build a brand, you are rehasen how to dress in all your videos. You are rehasen the kind of lighting to be using in all your videos. You are rehasen how to be speaking, how to be starting your videos. Each time you want to start videos, you say, yes, so my people, we don't come again. So if you want to learn how to do this video, yes, so my people, we don't come here. You think you're beauty brand. It's fun. You know, this is what people are trying to think brand and means. And sadly, that is not what brand means. I'm sorry. I have to change all these things because see, most of you see what I'm doing this night that I'm revealing a lot that people don't know before. And the reason I'm doing it, like I said, this meeting, I'm going to expose so many mistakes. I'm going to explain so many things that you guys are getting wrongly and it's going to hinder you until you learn those things and stuff fixing them. You understand? So the reason why people keep ignoring those things is because they see it everywhere. Those are normal posting of received cash out this and that you're just fighting so hard to gain attention and not building anything. And that's where people get to ignore you because you're doing the same thing they just finished watching. So why is your own social special? But before you can say that somebody has accepted your brand, they must have seen you one, two, three, four occasions doing something similar every day and time they come across your contents online. You're kind of giving them the same feeling. It is the feeling that is the brand does the truth, the feeling they get after watching your content. How do they feel that is the brand you've built? It is not just what do they see, but how do they feel? It is the feeling that makes up a brand. If somebody should put on switch into TikTok now, we will use that example. Let's use Katayfi. You already know what to expect. You already know how you are going to feel at the end of every of his life's translation. You already know. If somebody watches football, you still don't know how to play and it's your good. You already know what you anticipate after the match. You see me playing and it's your good. That feeling they give you is the brand they've built. Hope you guys are getting it now. So when you watch Gigi, you already know that you're going to laugh when it's advising you. You already anticipating the laughter. That is what he has built in your mind. That is brand. You can't take that part away. And if you want to build a brand, you need to look into your inner self and tell yourself what can I actually become? How can I start making people feel whenever I show up in their faces? How do they feel? Are they going to just watch me like a regular person that I used to watch in? Are they going to skip my videos? Are they going to come back to my content? Before you can get to retain people's attention to an extent where they will keep coming back to your post. Keep checking on you to see whether you've posted or not. Is when you've actually built this brand of a tent. If you've not built a brand yet, you might have posted 1,000 videos. But somebody else who has posted just 26 videos might have built something very solid called a brand. And you who have posted 1,000, you are doing nothing. You are just posting like every other poster. So that is where groups get limited compared to somebody who has built something. So hope you guys get it. So instead, this is what I want most of you to focus on after this meeting. I want you to focus on giving more values than you've ever done. See, forget. People will tell you don't give too much so that you don't lose money, you don't make them. My guy relax, you're building. Give so much that would make people feel like watching you alone is enough. They don't need any other thing. Give so much that would make people initially feel they don't even need to buy a course again. I know what I'm doing. Now you're starting to build up. Give this quality of value first. And watch what happens. You will see how people start coming back. Some of you you heard information. You are hiding something. When you are not yet a next part, you have not made good money yet. You are still starting and want to be giving small. They will tell you give a pinch of salt. Just give a little so that they will not go and make the further research on their own. Those things are good. It works quite alright. But if you're starting, give so much that would make somebody believe that which watch you've given them alone they can spend on their own. This is why they will fully know your pitch. I'm telling you the honest truth. Because of it, that is why they will follow your pitch. Without you even telling them to follow you or without you telling them if you want more click on this. Without telling them, they say, part two, just give enough information as much as you can give on that fourth day. In fact, tell them how to once start without you as a beginner. Do it first. They are building a brand. What people have got to use to you, always giving them value. Like in their head, they are giving them 100 percent value. They know how you're doing it. You are only giving them 75 to 80 percent. And why they are expecting the remaining ones. They will keep watching you over and over. Even with that 100 percent, they feel you've given them. They will still not do anything with it. Trust me. They will still come back and watch the next one. They will still keep coming back. It's just like somebody who has built a brand around real talk, maybe advising legosians on how to rent houses. Now, let me give you something. Let me say I want to go into real estate. Let me never use the real estate like selling. Let me say I want to become a house agent in legos. And I want to start from zero. This is exactly what I would do. Now, I want you to copy this. I'm going to start by first of all pointing out all the evil doings of the legos agents that people are used to. Do you know what I'm trying to do? I'm trying to buy people's likeness to myself first. So I have to start pointing out the dirty things that a lot of legos agents are doing. In fact, I'm going to do it in a way that people will be the ones pushing me to become an agent without me doing anything. This is how brands have been built. I don't need to come and forcefully make myself an agent. No, I can just come in, sneak into the industry by giving just advice. Sneaking into that industry, telling them of my personal experience and the experiences that people have been sharing to me, when I've done this over and over, I can tell you how to haunt for a house by yourself without stressing yourself how the kind of websites to use to set for properties anywhere. The things to check when looking for properties, give you all these basic advice for free. If you want just one of my video, you can have enough information to utilize already. Without waiting for my next video, but because of the value of that face video, you'd want to follow my page for more because you know that this guy gives you solid information that you can actually use. It doesn't give you half of the information. It is when you've built already, when you've built that large audience, people have now trusted you so much. When you now announced that you are now an agent in Lagos, you are a miracle already to them, you are an angel already. You don't need to do too much. You will see the way people will be trooping to your DM looking for houses. Please, I need the house, I need to be in the room flat. Because of what you've built over time that they watched you build. But many people don't see it that way. They just come online when they open their phone, camera, and their face video, they already announced that they are agents who should come and consult them. This and that. That is not how brands have been built. If you're feeling this, I need some emojis on this screen. If you're feeling this meeting, if I'm making sense to you. God, you help us. Shared, we are supposed to watch much today having. I think the matches by 10 o'clock soon. I will let you guys still have your time to watch your football. I hope I'm able to cover this class because this is a whole lot. This is a whole lot. And I said I'm going to be doing something for every of my followers. After my baby, most of you know that my baby, I'm going to be giving out 1 million dollar to fans, supporters, followers, to them, or so I'm going to be sharing 1 million dollar as a giveaway. Then after that, I'm going to be giving something bigger than money. Yeah, something nobody is expecting. So just make sure you are following these accounts and you are staying updated with what they are. I'm doing. I just love helping young people grow and see the real ways of making money without struggling too hard. So that's it. So remember what I said earlier, that traffic gets attention, branding ends trust and trust crit sales. I am sure that all of you have written that down some year in your journals. So always give values, 80% values all the time. Teach, inspire people, entertain, solve problems, spice it up. Now you need to understand that the fact that you're being honest with people doesn't mean they will like you. Do you know what makes people like you? It's a way you present what you present. You solving my problem is not even the interesting thing about you, but how you present the solution to me is the interesting thing I like about you. Does it seem that the branding we're teaching you here? So there's a way you're going to pass the message. Now I'm telling you that you can make money with your phone. Another person is telling you the same thing that you can make money with your phone. To the same business. But the way I am saying it, the one presenting it to you will make you like me. You will like my style. That is where likeness comes in. People don't like you because you tell the truth. They like you because of how you say the truth. Did you hear that? People don't like you because you tell the truth. But they like you because of how you say the truth. Now let's take someone who is very popular, for example, let's take VDM. VDM is 50, 50. A lot of people like him. Some people don't like him. But let me use people that like him. People don't just like him because he fights for people and everything. But they like the way he presented himself from the beginning. They like that presentation. He gave to people. They love what people loved what they who they saw. They saw a common man who started from nothing. Who just wanted to help tackle minor, minor challenges that people are scared of handling themselves or people feel they wouldn't get justice. He started like that, winning people's trust. But it is not even about him dragging people. But the way he does it, that's what makes his videos interesting and off to watch. The boldness, the courage, the way he presents it. Do you understand? So people that, of course, there are people that we don't like him, but there are people that definitely like him. So for the people that like him, they will tell you that the reason why they like him is because of high presence. There are so many people that I've tried doing the same thing in the past now. That people didn't like because they were too normal. So what am I teaching you here? I'm teaching you something very vital. In business, there must be a style. If you don't have your style, brandy will be difficult for you. So you must try to figure out what style can I be using to solve the problem. Not just this. People are interested in solution. For your style of presenting the solution, mata so much. God will help me. I'll be using KG to much, for example. But he's giving advice. I'll be, but the way he presents his advice will make you like him. The way he's going to be advising boys to be avoiding girls that build them and all those things he's saying, it will make you like him. I've met him in person, of course. And he has even been in my car. I've met him with gone out and don't stop like that in here in Lagos. And I've watched the guy closely. He's completely different from what he is online. I like him in person, in real life, he lots more safe. Because online, I don't see him as somebody who is crazy in content and culture because when in real life, I like Gigi Well, that guy is smart. He knows exactly what he's doing. And he knows why you like him. And he will keep doing what to make you like him do more. So the way he passes the message, it is not the message that is the interesting thing about him both the angle at which he passes it. That is why you follow these accounts. Not that he said, if you giving, giving girls money is a button. But the way he said it made you click the full button, hope I'm communicating. So people watch my videos today. It is not just me saying Karen one mic, one black mic and coming standing in front of a car and saying, this is how to make money that no, no, no, no, no. There is a way I pass my information that makes people like how I do things. And people will say, I like your videos because you say the road truth. You are very harsh when you are talking, that's what I enjoy about your videos. And I say, that's it. That is how people perceive it. How people perceive it online are somebody who passes vital information that they can use to upgrade their lives. But the style at which I use and passing these information, this is where the follow clicks happen. So you might build a brand that is very solid, very good, but you're not getting followers yet because you don't have a style. You don't have an attractive style that would make people want to follow you. There are so people that have branded the brags so much and that is why people follow them. Most of you see this guy, smart DM. It's easy for somebody to come out and say, I don't repeat clues. I'm this I'm done. But they say when he say it, if you see that guy real life, that's not how he speaks to most of you will see him when he's coming out and saying, I don't tell are they saying all the things he's doing is just acting, real life is so normal. So, well, that's it. Truth, most of you, I don't know if you've seen him before, if you've come across him any year, maybe in a restaurant, in the lounge or anything. We've been in the space with him. Yeah, him talk. He talks so normal, but in his videos, do you know why he wants you to click the full of button? Because of the style at which he's using to do the bragging, you like him because he knows how to brag about me but they say where he does the bragging? That made you click that for you. Na你 o tekn Forest utiliser are good reason the fact that you are a victim of good reason. So it is a good reason why people should like you may not Kohiro, all of us have solutions today. How come people are getting all the followers? Kutftani dao ireun niekutotak jani – maa gespro debru," , I don't have time. I would have even don't there was a time I wanted to do this personal branding private mentorship program where I would take people one on one because of my own time. I decided to just cancel it because the thing is most of the people who come to me and say the one private mentorship. So people don't understand that at my stage in this industry, I don't really need that money. You are giving me anymore to become who I am already because I've already built something that would pay me permanently till the world will end. I've built that in by the grace of God. So what I'm checking now is what to pay me more is it's me collecting even if it's a million there are collecting one million I'm giving you three weeks of my life when I know that one million doesn't take me more than 24 hours to make 24 to 48 hours of me that one million without knowing you without me stressing myself teaching you anything I can make the money with my comfort. But if I collect that one million there are from you because I want to teach you as a private person personal branding that means I'm now in depth to you. I have to only show up. Attempt to you. Attempt answer questions have organized special classes with you are not those things I think about so when I reject offers like this like personal private because some people message me before this meeting that they want private. Personal branding class and they haven't mentioned the figures are just laughing somebody said it's going to give me 500 thousand and I see if I was trying to pin up because you want to give me what is 500 K does it take so that's not what I'm looking at you understand. The money is not a problem is I must make sure I'm in that comfortable state where I can show up for you because I don't want to have you as a personal mentee and I don't give you my best does it because my biggest win is watching you grow and using you as a bragging point to talk to a happy cool that is my big win because I'm a teacher. So what I think today's my students results not mine my students results most of you so you have been see the post I stop taking screenshots because it's too much my phone is full with screenshots every is happens every day my group people testify so that's it. You get it now so let me from somebody like me is not every time you be seen that's why I said anytime I'm hosting organizing something like this I'm going to be organizing content creation bootcamp soon. I would post the flyover soon I'm not yet fixed it. I'm still thinking I want my bed at your spot so that my head will come down and I can figure things out is going to be a bootcamp for only content creators people that want to create solid contents viral videos and I'm not going to be doing it alone. I want to host some top content creators to to be involved in the bootcamp where I would sit down explain how this thing works since I found out about content creation and show you those things how to use content to gain organic followers. I don't know how the my Facebook you see I have almost 500,000 followers already on Facebook. I mean it. How many do I have on Facebook alone and all those things I did it organic Ali. Yeah, 460,000 followers already on Facebook organic and I started this year with 25,000 followers. Genoa refaest 2026. I had only 25,000 followers. I still have this screenshot as a proof and from generic face I have gained over 400 and 20,000.