Bringing Brands On-Chain

other Houdini side. You know, we are a cross chain liquidity aggregator with a very unique set of compliant privacy tools, send, pay, request payments, fund new wallets, disperse, on over 120 chains, completely private with no wallet disclosure or connection between sending and receiving wallets. We've been in the business for around four years now recently acquired by sole strategies, so we're under these sole strategies. I'm Rela now and the voice you are hearing is that of Alias or known by all 600 of my bot followers as Lunarilla on X and excited for the conversation. You know, as as more brands come on, maybe some like previous Web 2 brands coming into the on-chain space and or just new brands popping up on-chain. We're always excited here at RedidiousSwap to educate on the privacy side of things and how we're on any kind of transactional layer like how we can protect their users as they come on chain. So excited to hear everyone's takes on the conversation today. Yes, sir. Excited to have you on a boy. Oh boy. Do we have a lot of speakers? Guys, please let's go through all the introductions really quickly. Keep it short. Keep it tight. Keep it concise. Keep it on point because I want to allocate most of the time to your opinions, not just what you do. I know you all do amazing jobs and great projects, but I want to hear your opinions, hear your takes. So let's go through it quickly. Noma, over to you. This is not what I meant when I said quickly. This is the opposite of what I actually meant. Jeff, let's hear it. Hi, good morning, everyone. Yes, so very quickly. I am a top 100 coin founder of the Divi project. I've been a CEO of in crypto since 2017. And I like the subject today. I actually used to be the CEO and owner of 30 retail stores across 12 states in the United States. And I used to have a factory in China making retail products. So I'm very interested in the ideas around shopping and how it can be made better with crypto. So it's a great subject for today. All right, awesome. Glad to hear it. Board to AI. What's up? GMGM. So hello, my name is Bobby. So we are AI entertainment platform where creators can create their platform and pose it on a community itself. And it can turn into a viewer and attention. Just a quick one is that we have a one BTC campaign going on. So any creators can actually create a content on our platform post on our website and actually participate in a priceful and get to bring up to one BTC. Thank you. All right. Great stuff. Thanks for joining. We got Bizarre's joining us as well. Bizarre's long time no see or long time no hear. How's it going? And that is the second silence of the day ladies and gentlemen. If we get three, I'll remove all the client, all the speakers from stage for some reason. I mean, I don't know what's happening. We've got a no dose here with us and we also have Bizarre's and we have a fortune and I'll just start the talk conversation and let you guys talk afterwards. Please because this is incredibly, if it's taking incredibly long, I want to get to the topic because we're not here to listen to each other poor lukewarm coffee on each other, you know, as as Austrians would say. So what would give a mainstream brand a clear reason to use blockchain is my first question today. We've seen the hype cycles. We've seen especially the hype of back in the day was the NFTs. It was this whole thing but that was mainly hype. So what is it today that would give mainstream a mainstream brand reason to join with three. Another let's hear it from you first and then we'll go over to Jeff. Go for it. Thank you, Rockley Jim. I hope that you're coming out and clear. So, and this is here and we are building a super app on super early initially now and come into Selenna and there's an exciting topic while I am web to or legacy finance should come into blockchain because the most valuable installs the real business problem behind the scenes, you know, hiding the wires around locks, the customer experience, the infrastructure struggles to deliver those days. So this opportunity isn't necessarily to launch a token and you know, we don't have a token even we don't have a land to launch a token. Evan, we promote the idea. You should not launch a token. We're trying to solve a solution. So we're not trying to leverage a unit customer funds to deliver something. It's not about NFTs either. You know, telling customers of the company who use blockchain is to make payments faster. Well, loyalty, more useful obviously and digital ownership portable. So financial services, these are taxes. I mean, there is like two billion people still on back in the planet from Latin America to Asia to obviously Africa. There are dozens of reasons and so it would not obviously waste everyone's time telling about this. It's just the fact we are aiming to deliver this to replace usual banking. But the problem is people are too afraid to try something novel. They're rather trust banks than be the boss of their own money or you know, all their keys. So I think it's a gradual thing that will happen over the last decade that people will shift to non-constitutional solutions. Obviously, not most of them, but the baldest ones first and later as it becomes more trendy and I wouldn't say crypto, but blockchain plays solution. We'll start popping up here and there under the hood without amplifying their A. We're using the blockchain now. You're just, you know, riding a car man. It's a better car is faster. Well, that's the question. Actually, because you attached up on the specific point that I wanted to make under the hood and this under the hood can be read as many things. That's my fundamental question because the idea is most people don't want self-custody. I think that is a fair thing to say. Most people do not want it. So if most people don't want self-custody, how do we offer it to them because the brands itself, like for example, a bank, will never stand for self-custody. That means that they will be losing a majority of the power that they have today, which is over, I don't know, $5,000. You have to ask permission to transfer. They will ask you a bunch of questions. KYC, I mean, KYC is still necessary, but any like bank is highly, highly bureaucratic and they will be losing that. So who will be enforcing it if the people, the audience don't want it and the banks don't profit from it? That's the kind of demand. Man, they're very shortly in brief and fast now. Yes. Like, we have a practical adoption roadmap. We'll just call this way and let's, you know, make it a helicopter view of the problem, not being specific in the banks. The brands, like Web2Brands going to blockchain, they should first identify a lot of measurable problem they're trying to sell. Like those cross-bought-up payment delays or expensive payouts or, you know, fragmented loyalty programs probably or kind of fit products, then they should choose the right infrastructure by using existing blockchain, provider or custody solution. I don't know, tokenization partner. Then ago for keeping the customer experience familiar, which on its most essential parts, which is hiding unnecessary wallet complexity, like we do offer clear recovery options, preserve familiar checkout and account flows. Then they do a controlled pilot, like we do right now, we're in a best-based state and they compare settlement time, telecast conversions, customer support burdens against the existing system and all of them, the scale on the economic works accounts for compliance integration, you know, all the stuff. But not all the brands reach the point five. That's the problem. And the mainstream brand doesn't need to become a crypto company to benefit from blockchain. The strongest proposition is offer blockchain in the infrastructure simplicity in the product and the measurable benefit for the customer. Thank you. Yeah, you're right. That was very short and a very concise. Jeff, over to you. Let's hear your thoughts. Hi. So, you know, I usually don't like to talk about myself and my projects and these things. I like to talk about philosophical things, but I actually have a really good example to answer your question that I think everybody will appreciate. So in around 2020, 2022, something like that, we were chosen, Divi project was chosen as the consumer facing crypto wallet for La Liga, the football league, right. And I asked them, like, why did they choose us, right? Because nobody had ever heard of us. We're not, we're not their wallet anymore, right. We couldn't afford to pay them after after a while. But we were for a while and their answer was really interesting. And they explained that La Liga scoured the market and paid lots and lots of money to try to figure out what types of customer archetypes would overlap really well with football. And they told us that the number one thing they found after spending hundreds of thousands of dollars was crypto fans. And they explained that crypto fans were people who were kind of like they like challenger brands, like, it was very interesting. They told me told us that a lot of their fans or people that like play football, you know, barefoot and little villages up in countries all over the world and they have these aspirations for somehow getting rich someday by becoming a famous footballer, right. And they love to see all these people who have made it in football who are not rich people, but they're just ordinary people, right. And so that's super interesting. So you're starting to catch off. You're talking about the customer personal is they like the prototype. Exactly. So to answer the question now with that is the backstory of a large consumer brand is going to be looking for for customer archetypes that match really well today or smaller clothing brand. And you're going to make like this really cool all black bulletproof hoodie, right. So then you'd like search the world for like what kind of people would be into a black hoodie that is, you know, bulletproof. And so you spend a lot of money and you're like, oh, crypto people it's perfect for them, you know, because they see themselves as hackers. And you know, and they're carrying around their keys and they don't want to be robbed. So they want to be bulletproof. You know what I mean? So the answer to the question is that mainstream brands are not going to probably be looking necessarily for crypto markets based on the technology, but based on the customers and who uses crypto, right. So and then they would come and they'd say, okay, well, how can we kind of merge this into our into our whole system of marketing, right. And so that's kind of like why we were chosen by La Liga with they chose us over much bigger crypto wallets that we were competing against like crypto.com because we were small and nobody had heard of us and they liked that we were just ordinary guys, right. They were running this thing. So it kind of matched well, they thought to their customer journey. And so they chose us. And and so that's the answer to the question. I think there's the number one way people these kind of brands are going to be looking at. They're not going to be looking for NFTs right now. They were for a while and there's still I know they're still interested, but NFTs were like killed, right. So they liked the idea. They liked the technology. They love the idea of selling digital goods, but right now they're scared of it, but they're still looking right now for for for niches within crypto of customers that will appeal to them in that way. God damn. Now that is an interesting convom and wow. So they paid a lot of money for a research to and they they declared that it's the people that play football on then have aspirations of becoming a big star. Exactly. And that correlates with crypto people. Exactly. They said there was no delusion. That's what you'd like. Delusion. Like both of the people are delusional. This is a joke by the way. Yeah. Like they specifically cited he specifically cited the tribalism of in crypto matching well to the tribalism among football teams, right. And he's nice and they they saw that people became very loyal to a crypto brand. And they would follow the price down and not sell it, right. Like they saw these things and they said people will do the same thing for football teams, right. They fall in love with the team and they stick with it and they become very loyal to it. And so there was all these different ways that he explained to us why they were interested in crypto in the first place, right. And so it was very interesting. And so I think that like if people that are you know creating tokens are interested in and working with these with mainstream brands, they have to figure out a way to create an audience that's going to appeal to them. Right. Right. Yeah. Of course. That's wow. That's some good stuff. Damn. Amazing. Amazing. Amazing. Amazing. Great things. In great opinions. Thank you so much, Jeff. I think fortune and barris were next and then we'll go over to Melanie. Fortune. Let's hear your take.