Transcript
in our case, it would be a fan.
And your trader that's discovering new meme coins are tokens.
And you're essentially kind of each discovery
sits inside of its own kind of price discovery
and price movement.
And it's own little ecosystem, which
would be each meme coin.
And that could be a really risky thing
because you're taking bets on a coin.
And it might go down, it might go up, whatever
versus what another coin might be doing.
And it sort of feels very PVP versus on our end
as an IP launch pad.
You're taking bets on just about any IPs
that you want to take bets on because what you're doing
is you're participating.
And your participation strengthens the Hebrew token,
but you're also getting those tokens across the board.
And the amount of tokens you're getting
might be related to the attention that that IP is getting
or the way in which you're participating.
But that would be one of the main differences
is each discovery strengthens that one Hebrew token,
versus on pumped up fun.
Every discovery is very much its own price action.
Amazing.
I think as you've said before, the creator economy
has predicted to be pretty huge.
Was it $1.3 trillion by 2030?
So it's looking to solve a solution here.
I think to Jack, when we ask you a question in terms of someone
listening today, who doesn't currently
see themselves as a creator backer,
what makes Hebrew relevant?
And why should they stick around for what comes next?
I can go to anyone.
I can't hear anyone, or it's just me.
I think Jack's writing.
Yeah, I don't hear.
I can see it.
Can you hear it in the eyes?
Oh, there you are.
Sorry, I got a my problem.
Can you repeat the question to these guests?
Sure.
For someone who's listening today,
who doesn't really see themselves as a creator backer,
what makes Hebrew relevant?
And why should they stick around for what comes next?
That's a very good question.
I think if you don't care about Hebrew as a backer,
I think the thing that we are trying to do on Hebrew
is also resonating a lot of the web tree ethos.
We are all, I think, supporting.
We are using blockchain in order
to make participation, persistent, provable, and rewardable.
And obviously, we are wrapping all of that
into an experience that feels like you don't need
to be criptonative to participate.
And obviously, the Hebrew is the economic player
that connect all that engine.
And obviously, the more creator and project
come onto the platform, the more fans
can earn Hebrew through participation across the ecosystem.
And I think the beauty of it is that the token itself,
like Cap mentioned, will capture also a lot
of the visibility of all the projects
that will incubate on the platform will get.
So by exposing yourself to Hebrew the token,
you are the factor exposing yourself
to all the projects that we will onboard.
And obviously, we will work ourselves
to make those projects as successful as possible.
And we have today quite a cool roster of creator
that are ready to jump onto the project
and kick off the Hebrew adventure with us.
And I think to conclude, the beauty of it
is that today we are building a platform for retail user
that use the Webtree Infra as a layer.
And for the first time, I think the platform
will feel like a retail-friendly platform that is powered
with Webtree.
And if, you know, as a Webtree fanatic or a Webtree enthusiast,
like me, you are, seeing a platform that is geared
toward wider demographic using Webtree technologies
will excite you.
And obviously, the more people we capture within the platform,
the more the tokens become visible,
the more the project grows, the more the brand grows,
and so on and so on.
Great answer.
I think something, sorry, if I can just add to what Jack was saying
is one of the things that's super cool is everyone,
I mean, on the planet, basically, but everybody in general
is an IP backer, but you might not know it.
You enjoy IP, you watch TV shows, movies,
you might follow a couple of creators.
Everybody in Webtree knows what that feels like.
You're following many different NFC projects
and supporting those projects.
Whether you know it or not, you might be buying the plushies,
buying merch, you might be doing user generated content
or fan art, you might be talking about it with your friends
and kind of evangelizing the brand.
You might be buying the NFTs.
You might be creating ancillary content around that brand.
But that deserves to be rewarded in a way that hasn't been done
at scale.
And what we want to create is a loyalty system for participation
and that's PagTress token for the first time.
But this is really cool.
This analogy that you just made,
but when you think about it, if today I tell you,
you should watch X on Netflix.
Well, after the show, when you go onto Netflix,
you are more eager to watch what I just prescribed to you
than just browse for 15 minutes to look
for what you are about to watch, right?
So content is prescribed by other person.
And today there is no system whatsoever, like Cap say,
to reward you for doing so.
And I think this is really the engine that we want to build.
An engine where when you prescribe content,
when you support, when you champion a project,
you get rewarded for your participation,
you get rewarded for your contribution.
And obviously, the more you contribute, the more you earn,
the more you want to transfer that earning
into another project that you feel is good, awesome.
And this is really the loop that for us makes Ibu different.
Yeah, part of the thing is basically back to the fact
that most people are enjoys of IP and are doing it
in their day to day life, which means that market opportunity
is massive for Ibu to capture.
It just makes sense.
And it's sort of flipping the value proposition
for the fans as well, because again, you're going to get rewarded.
And you're getting sort of like compounding returns
for shit you're doing anyways.
And I think that's a big part of the ethos of Web3
is a lot of this stuff that helps brands
kind of avoid the cold start problem that helps brands
survive their early years as a startup
and helps discovery and all that kind of stuff
is oftentimes, at least in Web2 is not rewarded.
Not in the way in which we're used to Web3
and our goal is to kind of take that, make it make sense
to the normies as much as the Web3 demographic
and flip that narrative.
I think you've kind of addressed the next question.
I was going to ask, what is fundamentally broken
in the public industry today?
You kind of explain the solution as such,
but I guess to Andrew Pelakist, how does Heber address those problems
and what established platforms such as Kickstarter
may be doing wrong?
So I think the irony of this question
is that if you look at the strict numbers,
they pick up $3 billion a year in fan funding
or what we're dubbing as fan funding.
So what they're doing wrong, and that doesn't actually address
like well how big is that market really?
So what they do wrong, I think, is effectively they do the hardest part,
which is you're basically asking your fans
to contribute capital to a project before it will be delivered
and then with no promise of how or when it will be delivered
and so on and so forth.
And of course, this is not the similar from Web3.
And unlike Web3 on Kickstarter, you get in all this capital,
you presell something, you know, hoping to dream.
And then it's just like radio silence for like maybe years, right?
Like, you don't know how long it's going to take to deliver
and then obviously a lot of those projects
don't even get there at all in the end.
And unlike Web3 again, there's no like no chart
to track the sentiment.
There's no communication outside of email blasts every now and again.
Like, you're just left in the dark.
So effectively these platforms do the hardest hardest part possible,
which is like this crowd fund with this product as a return
but no promises and no communication there after they do the hardest hardest thing.
And then they leave those fans behind.
They're just like, okay, cool, thank you.
Which to me, it seems ludicrous because if you're thinking
that the only value to that person who just contributed money
to this project in the manner I just described is to give you money
and then disappear.
Like you've lost the plot.
Like you've absolutely lost the plot.
Like I don't even understand how you could exist in 2026 and have that thought.
You just got this person who's so much.
That person is prepared to give you feedback.
That person which people pay for by the way in Hollywood.
Like that's a paid service.
And by the way, it becomes totally conflicted and sucks
when you pay for it ironically.
And then the other thing that, and aside from feedback,
they we know from our fans, there's user generated content.
There's the meaning of community.
There's this like authentic participation
between the creator and the fans that actually drives participation
and meaning not just at like the canonistic content level,
but on like what it means to be part of this brand level.
And it's like in 2026 it's so hard to compete.
They do the hardest part on these platforms,
which is get the money.
And then they totally forget about it, right?
Which is nuts.
Like it's effectively a platform built for rugged.
Like it's absolutely nuts.
So they do many, many things wrong.
So when I think about it, like there's still
but despite all those inadequacies able to do $3 billion
or more a year in crowdfunding,
in crowdfunding, but what we're calling fan contribution funding
whatever you call that, they do $3 billion.
And I think that market is way bigger if you do it correctly.
I think we obviously think it's way bigger.
But just as low-hanging fruit,
you've got $3 billion a year
that should be placed on Hebrew rather than these places.
Like fact, right?
So I think they do a lot wrong.
I'm naming like the top top things,
but I think those are the most obvious points
that I think should ring true to anybody
who's ever participated in one of those programs.
Yeah, it's a great way to look into it.
And I think you've mentioned creators and fans quite a lot.
When we say creators from a Hebrew lens,
who exactly does that include?
Well, I'll let cab speak to like the more specificity
of this, but obviously we're animation 3D, first, 2Ds,
as well we can do that kind of stuff.
But I think from a moral trist,
from like a larger perspective,
I think we're all creators, right?
I think there's a lot of opportunity
in anyone being able to create their own brands
and so on and so forth.
As we think about Hebrew in the first days
and so as people listen to this
and think about what does that look like day one,
obviously we're focusing in the area
that we think is the most,
what we're best at and where the best opportunities are,
which is right down the fairway for us, which is animation.
And then the entertainment industry at large,
both of which are multi-billion dollar businesses
in and of themselves.
So we're attacking the entertainment industry
and that content layer first and foremost,
but there is nothing precludes us from doing anything
at all can be a brand and anyone can be a creator
on a longer term horizon.
And then I think that we're gonna open this platform up
hopefully within the next sort of 12 months or so
so that everyone can come on there
and kind of build open like that.
I don't know, cab if you wanna maybe describe
what those people look like first,
what you guys think about in that area.
Yeah, so like Andrew mentioned is right now
our primary focus is on animation
that could also include an anime by the way.
And the reason we're doing that is that's like 100%
or expertise and also the fact that market
is actually more massive than people think.
And the opportunities are pretty huge
and you've got like thousands and thousands
of indie animation creators that are available to us
and many of which are trying to co-star their brands.
And in some cases there's been some big success stories as well,
like things like digital circus that just launched
in the movie theaters without asking Hollywood for permission
for like 30 million dollars which is awesome.
So the signals are great and we have so many contacts
in that world.
The way it's gonna start is we're curating
the first lineup.
The platform launches, you know, Jack can correct me if I'm wrong
but it launches sometimes in fall.
And when it launches we'll have some creators
that launch alongside Klanos.
Obviously Klanos is gonna be one of the first brands
on the platform.
We have to stress tested ourselves with you guys
but the goal is to have some other creators beta test this with us.
Those creators are people that we've been vetting
for over a year and a half.
We know them quite well.
They are same type of status creators as the Klano team.
They're amazing.
We think that the products they want to build
are super, super bullish.
We love the IPs they've been pitching to us.
They have grit, they already know how to speak to
and interact with their audiences.
They're essentially looking to test Hebrew with us
because they understand that it's a buff.
It's a buff for cold starting their brands.
It's a buff because they'll have the ability
to reward their fans and make the stuff really sticky
in a way in which they're not able to do today
and they're not able to aggregate all this stuff
to one platform.
And so I'm super bullish on the people we're bringing on.
It'll start with most likely NB level creators.
These are still people in some cases
from like Disney and DreamWorks and all those places
but we also have a lineup of like AAA
directors and creators that we're talking to.
That's just gonna happen later once that platform
is stress tested alongside our own community.
We'll get a lot of feedback from the fans
that the ND creators are able to bring in.
We'll get a lot of feedback from themselves.